Monday 26 September 2011

COPYRIGHT PERMISSION

To Unviersal Publishing and Ram Records


We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:



Name of track and artist: LET YOU GO - CHASE AND STATUS



With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.



The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.



Yours sincerely


Patch Wadsworth, Holly Finlay, Oscar Jackson, Charlie Lindsay

Hurtwood House School

Sunday 25 September 2011

Feedback

Your timeline is very good and will work as the basis of a good storyboard.  However, you need to make sure that you keep up to date with each week's postings; although you have the institutional context, the research into album artwork by other artists hasn't yet made it on to your blog.  I know you've done it, but it needs to available as part of the research and planning portfolio.

James

Tuesday 20 September 2011

Research Into Artists of a Similar Type to our Hypothetical Band

Nero





Nero are an electronic music act from England consisting of DJ's Daniel Stephens and Joe Ray. Nero are electronic music artists, best known for producing house, dubstep and drum and bass. Nero's debut dubstep release was "This Way" in 2008. Nero recently released their first album, named "Welcome Reality", signed to MTA Records, owned by Chase & Status. http://www.thisisnero.com/




Magnetic Man






Magnetic Man is an electronic music project consisting of popular dubstep producers and DJ's, Benga, Skream and Artwork. The genre of Magnetic Man's songs are Dubstep and are aimed at a similar audience to Chase and Status and our hypothetical band, 'SMAK'. http://www.magneticman.net/gb/home/



Modestep




Modestep are a four-piece band from London . Their sound clearly takes influence from progressive electro and dubstep as one of their fans stated they like to make music which “makes your brains wobble with low pass filth. The formed in 2010. The band consists of Josh Friend, Tony Friend
Matthew Curtis,Nick Tsang. Modestep creates predominately Drum and bass songs and targets a similar audience to our group SMAK.

Institutional Context

Chase and Status are signed to an independant label called 'Ram Records'
This is a label percifically for the genre of Drum & Bass. Ram Records is multi award winning organisation for its label activities, the music it releases, and the artists it has signed over the years. As well as Ram's musical output, the label is also very well know for its legendary club nights.

Our hypothetical Artist SMAK, will be signed to a very small independent record label. A record company such as Bad Sekta. Bad Sekta showcases experimental electronic music from genres that have grown and developed out of the free party scene which our artist will be seen to be involved in. 'Fusing elements of Drum’n’Bass, Techno, Hardcore and Industrial, as well as a hefty dose of experimentation'; non-commercial styles of music have been able to flourish in the free party environment and Bad Sekta aims to bring some of these artists to the ear of those who would normally pass them by.

This type of record company, really helps to highlight SMAK's type of star image, and how they would be hired or taken on by a type of company like this.

Sunday 18 September 2011

Feedback

You have the initial ideas here and your proposal is clearly covered. I know that there were problems with Slideshare, but the research into real artists of a similar type should be on the blog and should be covered in more depth than at present. It would also be useful to have more detail in your target audience profiles - demographic and psychographic - up for an examiner to see.

Wednesday 14 September 2011

Initial Idea/Treatment

NAME OF YOUR ARTIST/BAND AND TRACK
Artist: Alex Clare
Track: Too Close

WHAT IS THE STAR IMAGE OF THE ARTIST/BAND
Alex Clare born and bread from South London has come to the music industry with a collaboration of two genres. The mix of Pop Music and Dubstep and not to forget his amazing Soul voice on top has given his music a defined edge that is impressive and very appealing. Alex Clare's 'Star Image' is very hard to say, due to the vast differences in his songs. Some songs such as 'Too Close' Is very up beat and powerful! which in contrast to his track 'I love you' is very different where this other track is very 'relaxed and methodic'. However I can say what audience This artist would appeal to.........

> A Dance/Clubbing Scene
> Age: 15-28
> Fashionable
> Dubstep fans
> Pop Music fans

                                     A Image Of Alex Clare For His Debut Single 'Up All Night'

My initial idea for my video of Clare's track 'Too Close' was to make his life very derelict. The song is about leaving a girl and telling her that they are too close and that he can't deal with it. I had the idea of having shots of Clare sitting with the girl and talking to her and telling her the lyrics. I had the image of them sitting in a rough and ready cafe. She will be staring into and drink trying to ignore what he is saying and trying to keep them together. We would have shots of him singing whilst sitting in front of her. We would have shots of her facial expression of her crying in front of him. Then he would leave before the chorus and the last shot of that scene would be of her looking out into the light from the window wiping away her tears. On the chorus it would change violently to night time where on the drop she would start throwing everything around her apartment to really emphasise her emotion. We could have a quick shot of Clare watching this from outside the window.  Then for the rest of the track we would have shots of Clare watching her from a distance, seeing her deal with being dumped and seeing her upset and reacting in a bad a way. From it being violently going out drinking, falling over, throwing up and smashing objects such as throwing a vinyl player against the wall to crying on the sofa.
The subject of dealing with a stereotypical bad break up for me really works well with this track and could be very effective.

Here is the original video. And the idea of it getting aggressive and powerful clips in the chorus is shown very clearly in the original music video.




Introduction to Advanced Portfolio

A promotion package for the release of an album, to include a music promo video, together with two of the following three options:


> A homepage for the band.

> A cover for it's release as part of a digipack (CD/DVD package).

> A magazine advertisement for the digipack (CD/DVD package).

All material for all tasks to be produced by the candidates with the exception of acknowledged non-original sound or image material used in a limited way in video/radio work. Further guidance will be avaliable in the support materials. For music video, permission should be sort from the artist for use of the audio track.
The centre will be expected to allocate marks according to four levels for each three categories:

1. Research and Planning.

2.Construction.

3. Evaluation.

In arriving at a level for each category, teachers are advised to look for evidence of 'best fit'. It is possible both for a candidate to be placed in different levels for each of the three categories and to recieve quite different marks from other memebers of the same group responsible for producing an artefact, according to his/her contribution. Teachers are asked to support marks with written comments under the three categories on the assesment sheet.

Our Listener




• Male
• Aged between 14 – 24 (school or uni)
• Race – White or Black
• Middle Class because there are able to afford this consumption.
• Trendy and Fashionable
• To look hard
• Following trends (sheep)
• Watch MTV, Read ‘NME’
• Active on the Nightclub Scene
• Go to Festivals and Live Performances
• Older audience – childless, still thinking their young, still go out socialising.

Sunday 11 September 2011

Feedback

You have a good range of material on your blog, Patch. This is a good start to the unit, so keep it up and make sure you get plenty of detail in the research and planning for the main task up by Friday.

James

Thursday 8 September 2011

Arctic Monkeys And Their Star Image




The Artic Monkeys are a boy band of 4, from Sheffield which makes them popular with their fans as they are consdered as 'normal boys' from a 'normal background'. Most of their videos are from live footage which allows the audience to see what they are like on and off stage, their song 'Fake Tales of SanFransico' had a small budget of 1000 pounds which makes it relatble as it is nothing flashy or to high tech. They also filmed them playing their instruments which is a sign of rockstars and not just mainstream artists, similary bands such as 'Guns n Roses' had shots of Slash playing his guitar and the band playing live this gave them a image of being real musicians and not just studio mainstream artists.

Lilly Allen - Smile



Lilly Allen in this song has a very feminist view and a complete narrative about her breaking up with a boy, which would appeal to the female audience, in comparison to the next video with Artic Monkeys this was a high budget video with a narrtive and not just shots of the band, she was also given a lot of camera time which shows the audience who she is and who they are watching, so it seems to be a lot more about just getting fans. She does want to relate to a wide audience though of teenagers who are rebellious as it seems to them that they are being understood.

Literal Video - Hero by Enrique Iglesias

Verse 1:

i am gonna kiss your ear lobe
i am gonna stand infront of the sun
when your leg gets out of the car
would you come fill up my car
i am leaning on a petrol tank
a tracking shot of my height
as i grope you as i get pissed

Verse 2:

lots of wind but your hair doesnt move
now i will sleep, when you play the piano
now we kiss and i hold you tigh

Chorus:

oh i am driving in the desert
i am chilling in my shades
now suck yout lollypopa
all my money flys away

Verse 3:

now i wear a rediculous hat
the mafia in a derlict house
why is that man playing my piano
i follow her all night

Chorus:

now we kiss infront of jesus
counting money in a sexual way
now i am scared of the mafia
so i stroke her face all day

oh the mafia gets angry
oh were in the desert
oh oh
he throws the gun
she's so angry
oh this is an unfair fights


Wednesday 7 September 2011

Jane Doe - Naughty Prelim Music Video Evaluation

We had previously been influenced by other music videos (see blog below) for our shot choices. We therefore just listened to the song and wrote a timeline of where it seemed right to change shot and to what we should change the shot to. Along with our timeline, we had a list of the shots we wanted to make and another list of the order in which we would film. For example, we planned to start off by getting a wide shot, then a mid-shot of each of the instruments and close ups of certain things like the bass. We planned to take some different shots after we had got the important shots but as we only had 25 minutes to do so, we did not get a chance but we managed to make do with what we had got.



In the studio, we set up the band how we had previously planned would look the best. So, we had the lead singer at the front with the two BV's behind her on either side. We then had the instruments surrounding them in a kind of semi circle shape on the right hand side so that we could see all the members of the band when taking a wide shot.



Almost all the shots worked well first time round. However, there were a couple which we had to take a second shot just to be sure. For example, when filming the close up of the lead singer we found that there was a symbol from the drums in the shot and so we filmed it again. Likewise, when doing a close up of one of the BV's, her hair had gotten a bit messy on one side of her face and did not look as good as it could have so we sorted out her hair and took the shot again! I think that most of the shots we got were absolutley fine. However, when we shot the close up of the lead singer we told the BV's that they could move out of shot as we did not think it would make a difference. Yet we were wrong as I think the shot would have looked a lot better if they had stood there when we were filming it (even if it was only a top of an ear that entered the shot) as this gave us a couple of difficulties when cutting from all three girls to just the lead singer.


The good thing about using the studio was that we could plan before hand as we know the studio very well. It also meant that we felt comfortable in our surroundings. We were able to position the band exactly as I had in mind. However, there were some floorboards which had been laid down in order to make the scene a bit more 'retro' and these gave us some difficulties when filming as the camera was a little bit shaky but I don't think it was noticeable.


The studio was brightly lit. This was very successful as when it came to editing it seemed as if it was natural light anyway.




We had previously written out a timeline of which shots we were wanting to do on which seconds and therefore when it came to the editing process we had more or less a guideline to edit. However, we did end up changing a lot of things depending on which shots actually looked better on the day and we could have a better idea for what we wanted to video to look like as we knew more about the band's image. The only problem we encountered during the editing process was what I have previously mentioned to do with the shots moving from the 3 vocals together to the lead singer close up. This was because when we shot the close up of the lead singer we told the BV's that they could move out of shot as we did not think it would make a difference. This gave us difficulties when cutting from all three girls to just the lead singer and so we had to avoid all transitions of this type. I think that my editing skills have developed a lot between the thriller shoot and this preliminary task because I found this task a lot easier to do now that I knew which buttons to press and what I was doing. I also completed it a lot quicker and was not so unsure about what looked good and what needed to be taken out.







We all took it in turns to do the different roles in the production and we all put in as much effort as each other which was nice because that is hard to do but we managed to work well as a group. I started off on the camera and did the first few shots and then passed the camera over to another one of my group members and went straight to playback. After he had been on the camera for a while, I took over as director and directed which shots we needed to do and whether they were looking good and what more the cameraman had to do. When we went up to edit, I started off by directing another group member on what would look good as he was editing. Once he had put in the main shots, I went over it repeatedly and made improvements and changed things that did not look right. We all had a good amount of input and I think we worked very effectively and quickly as a team (bearing in mind we had very little time).




I was very happy with the overall result at the end of the day. The footage met the storyboard requirements in some instance but changed significantly once we knew what the band's image was. The change also took place due to the fact that we could not get in all the shots we wanted due to the lack of time and therefore had to make do with simple shots, yet this turned out to be very effective.

Jane Doe - Naughty Prelim Music Video