Album Cover

We thought carefully about what image we wanted to represent for the band before designing the album cover.

We chose to design the cover in black and white to represent the style of music that the band make, which is in the style of retro. Their style also seems quite 50's or 60's like, and so the black and white photo suits the band for this purpose. Furthermore, in the photo the 3 girls are dressed in a sort of retro/60's style so this just emphasises the image even more. We chose the three girls to be on the front cover because they represent the band more than the boys who are on the instruments as they are the front girls and give off the image. We kept the writing to be simple but effective, and so it is just bold and black. This was so that the band did not seem tacky.

On the back cover, we have the 3 girls in a more natural position and they have not realised a photo has been taken and so are laughing and having fun. This gives off the feeling that their image is not false and stops a fake image being given off. In the photo on the back cover, there is a boy (the drummer) sat next to them to show that there are more band members and that it is not simply a typical girl band as there are boys present in the band too.

Shoot Pre Production

Before our shoot day, we needed some sought of plan to go in with. So Myself and my group which consisted of Isabel boddy, Niall Green and myself. We did some research into some videos that are quite similar with the genre of the band we were making video for. We looked at a video that our previous A2 media classes made. It was called 'Crazy in love'

Arctic Monkeys Development Within Their Music Videos

Fake tales Of San Francisco (Early 2006)
The Video Consists Of them as a band, a Group of close mates.
The Budget was £1000, A high budget is not needed.
The low budget video makes the artist come across as ordinary and it goes along with the lyrical content of the song, of being from a basic working class background from Sheffield.
There are shots of them hanging about backstage doing stereotypical young ladish things together.
The MV is shot on a handheld camera
For location it is very basic, the location is mainly of them playing live at a venue and them hanging out backstage, and occasionally we see shots of the scenery of Sheffield.



A view from the afternoon (Late 2006)
This video is another very basic video. However we do not see any of the band members.
The video consists mainly of a Male drumming. He based in an estate, this is somewhere that can be dangerous. He plays drums for about 24 hours. We know this because time is shown through the daylight and the scene becoming night.
The music is opened by water being splashed over him. It is ended also by the water being splashed over him.
This video has come up is production because the quality is better, The Location would have been more expensive, There are actors and there are some special effects such as the moon exploding But not a lot more expensive. This overall means that Domino Records are becoming a lot more comfortable with spending more money on the band.



Teddy Picker (2007)
This video, again is quite basic. It is of the band recording their track called ‘Teddy Picker’ At the RAK Recording studio.
The video gives the audience an insight into what the band are like. We see shots of the band playing together, going to the Pub together and generally hanging out together on a day at the recording studio.
It gives the audience a viewing on how and where they made the song. It shows us their lifestyle and them at work.
The video had gone up though in production because the quality is better and there are some effects such as slow motion and a vintage overlay.



Crying Lightning (2009)
This video is a massive step up in ways of production for the Arctic Monkeys.
The amount of special effect is huge. The reason for this step up, was to promote their new album HUMBUG. Crying Lightning is the first single from the album.
The band are on a boat playing the song. They are sailing through a rough sea but they still stay aboard. This gives the impression that they are strong and powerful. Some could say that, the reason for this is because the have managed to make another album. They could argue that the Arctic Monkeys are showing that the industry is harsh and that they have been so successful that Domino Records can afford to keep them on the label.

A2 - Music Industry: Advanced Production Brief

In this second year of Media Studies, I will create a promotion package for the release of an album of a new artist, including...

a music video to his or hers first single
the cover for its release as part of a digipak (CD package)
a magazine advertisement for the digipak (CD package).