"It made me far more aware of the risks of getting into an un-licenced taxi"- 20 year old Girl
"The choice of shots work well together" 45 year old man
"Original idea, nice sound choices and pans" - 20 years old man
"The choice of actors were suitable and made it a lot more realistic"- 32 years old woman
"I enjoyed the shot choices and camera movements, such as the the wind mirror shot of the driver looking at his victim ,this created suspense!" - 26 years old man
"I liked the opening credits and the sound, overall great video!" - 17 years old boy
"I feel drawn into it and want to know what would happen next and the message was very clear" - 47 year old man
We also made a questionnaire and asked people from the age of 16-30 for their opinion:
What would you define as successful in the opening sequence?
Most of them mentioned: the use of after effects for the opening credits, sound and camera movement, original idea, well chosen material and smooth editing
What would you improve?
Most answers were focused on: The level of the girls voice, some bits were too quiet and weren't clear enough.
Overall, pretty much everyone enjoyed the sound and shot choices we made, the wind mirror shot as one said was popular. The idea was original and made people aware of the consequences of un-licenced taxis. We managed to a-dress the target audience we wanted because people from all ages found it interesting. In addition, men and women had something to say and enjoyed it and the clip was defiantly more apparent to woman.
