The Artic Monkeys are a boy band of 4, from Sheffield which makes them popular with their fans as they are consdered as 'normal boys' from a 'normal background'. Most of their videos are from live footage which allows the audience to see what they are like on and off stage, their song 'Fake Tales of SanFransico' had a small budget of 1000 pounds which makes it relatble as it is nothing flashy or to high tech. They also filmed them playing their instruments which is a sign of rockstars and not just mainstream artists, similary bands such as 'Guns n Roses' had shots of Slash playing his guitar and the band playing live this gave them a image of being real musicians and not just studio mainstream artists.
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